Cameras serve as hub of school’s new Center for Media and Design

SANTA MONICA, Calif. — The new Center for Media and Design at Santa Monica College has a new design itself.

The production studio at the college will feature three JVC ProHD GY-HM890s paired with JVC FS-790 ProHD fiber-optic system modules, which connect directly to the camera body via a hidden 68-pin connector. Each camera is mounted on a Cartoni pedestal and is equipped with a CueScript prompter.

Gail Fetzer, associate professor, said the cameras will be used to teach multicamera production, with students producing talk shows, music videos and other content that is shared on YouTube and Facebook.

“They’re awesome,” said Brad Lemonds, media coordinator for media production. “I wouldn’t expect any different. I wanted something that would deliver bang for the buck and hold up for 10 years, and that’s why I picked JVC.”

[Read: JVC Launches 'CONNECTED CAM' Camcorder at NAB Show]

SMC purchased JVC cameras in 2011 for its flypack production system, and later purchased the GY-HM650 ProHD mobile news cameras for student newscasts. Lemonds wanted to stay with the same user interface for the new studio cameras.

Located in the co-called Silicon Beach area of L.A.’s Westside neighborhood — which is home to hundreds of media firms and technology companies — the Center for Media and Design at Santa Monica College provides a single facility for the college’s media content development and design programs.

According to Lemonds, classes moved to its new facility in phases. The first film classes began last fall, with radio classes following in the next eight-week session. Video production began in January, and students “walked in and had to pick up their jaws,” he said. “It’s a pretty awesome workspace.”

The control room and flypack are modeled after production facilities used by schools in the Big West Conference. “Our students will either go directly to the job market or transfer,” Lemonds said. “We wanted to emulate their systems. We’re trying to provide close to ESPN-quality.”

While the center is still finalizing its workflow, the college is already planning to expand its production schedule in the fall with an advanced track for sports production. The center is considering additional GY-HM890s to update its flypack, and recently received several JVC GY-HM170 4KCAM compact cameras for its documentary classes.

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