Interest in 4K Devices at InfoComm 2013 Contradicts Trend

Stronger economy credited for increased business at the show
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The floor at InfoComm 2013.ORLANDO, FLA.—While reports that “4K” products are trailing off, an exhibitor at InfoComm 2013, held in June in Orlando, Fla., told Government Video that the opposite was true when it came to the products her company was exhibiting.

Kim Brown, senior marketing manager for Planar Systems Inc., said, “We’ve seen great interest in the touch capability of a 4K LCD display with ultra-HD resolution.” In addition, the display system not only increased traffic at the booth, but there was also an increase among end users, Brown said.

The interest in Planar Systems’ 4K display system goes against a trend in which products identified as 4K are trailing off, according to a summary of 4K in the marketplace issued by InfoComm International, the company that produced InfoComm 2013. What might be contributing to the leveling of interest in 4K is the lack of a distinct definition, according to the summary. Rather than having specific products labeled as 4K, a variety of devices — from projectors to digital signage products — have been identified as 4K, the summary said.

Also contradicting the 4K trend by attracting attendees’ interest is LG Electronics’ 84-inch 4K panel, according to Dan Smith, the company’s director of signage sales. Smith credits the high-resolution images produced by the panel with generating interest in the product.


Many of the 935 other companies that exhibited at Infocomm 2013 also reported increased booth traffic. Wayne Cook, vice president of sales for Winsted Corp., said there was an uptick in booth traffic, and that the increase is an indication of the general growth of the economy. “We’ve seen considerably more projects than last year, especially a lot of government projects, which we didn’t see in the last few years,” he said. “We think the economy has really turned around.”

Chuck Westfall, who conducts research for Canon U.S.A. Inc.’s professional products, also said the business activity at InfoComm 2013 “picked up from the last couple of years, and we’re seeing primarily business users as opposed to general consumers,” he said. There was “strong interest” in professional image capture and display devices at the show, he added.

With systems integrators among the attendees, exhibiting at InfoComm is attractive to producers of AV equipment such as Roland Systems Group, said Rob Read, the company’s marketing communications manager. “The nice thing about InfoComm is there are a lot of integrators, especially those who are looking for both audio and video solutions,” he said.

A noticeable number of the conference’s 35,126 attendees were looking for devices to fill specific needs. “I’ve had a lot of good conversations with dealers and end users [at InfoComm] and I’m impressed with the level of knowledge of the attendees,” said Chris Aeilts, a systems engineer for Bosch. “There are a lot of people looking for specific solutions to problems. They really are interested in solving problems,” he said.

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