The board of directors for San Francisco’s rapid transit system delayed a scheduled vote on a plan to place 75 televisions in train stations that would provide passengers waiting for trains with transit information while also exposing them to advertising.
On May 12, 2011, the Bay Area Rapid Transit (BART) system’s board was scheduled to vote on the plan to install 75 televisions in BART stations, with the screens beaming updates of arriving and departing trains, weather forecasts, and connecting information to local bus lines, as well as advertising slogans. However, that vote now might be held at the board’s next meeting, which is scheduled for May 26, said Linten Johnson, BART’s spokesman.
The advertising company Titan, a transit advertising company with offices all over the Untied States, would pay to install the equipment, and would annually pay BART up to $3.6 million as part of the arrangement, according to the transit agency.
However, the proposal is not just a revenue-generating plan, but would provide passengers with train information screens, Johnson said.
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