Vizrt Inc., a producer of real-time 3D graphics, and never.no, a producer of social television solutions, have entered into a partnership to offer broadcasters a comprehensive package for merging social media into the existing automated broadcast production pipeline.
By partnering, Vizrt and never.no seek to provide broadcasters with the tools needed to embrace social user generated content and integrate it within Vizrt graphics and multiplatform distribution workflows. Those tools are designed to engage the audience while providing broadcasters the means to take full advantage new sources of content and user data, the companies say.
With never.no technology, broadcasters can monitor, filter, approve and harvest all types of content from the many new social media platforms, such as tweets, SMS, MMS, RSS feeds and Facebook posts. Users can build playlists or carousels of select social content they want to push to air. The never.no user interface empowers broadcasters with secure editorial control over what social media content they aggregate, post, or use on-air.
The data is then cultivated by never.no in a form that makes it easier to incorporate into the data-driven, Vizrt products. never.no tools integrate within newsroom computer systems, such as Avid iNews and AP’s ENPS in the Viz Content Pilot interface, so users will not have to refer to a separate never.no user interface or leave their primary application to work with never.no social data tools.
During a live show, broadcasters can instruct viewers to post their comments on the station’s Facebook page, or Tweet on a specific hash-tagged topic, or respond by other means, and then harvest those responses, according to the companies. They can generate tickers of Twitter comments, put Facebook posts in a graphic, create pop-ups, show online poll results—and use the content any way they want—to integrate them within on-air graphics or push data-rich displays back to the second screen or to social platforms, the firms say.