StreamGuys to offer ‘Streaming Virtualization’

Service provides a next-generation environment for mission-critical content delivery and multimedia streaming.
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StreamGuys, Inc., a streaming media and content delivery provider located in Bayside, Calif., says it is establishing a transparent virtualized platform that delivers more virtualization to the streaming media world.

“Virtualization and cloud computing have officially entered the lexicon of everyday discussion in the business world,” said Kiriki Delany, StreamGuys’ president. However, those “are two very different concepts often confused as one-and-the-same,” he said, adding, StreamGuys will offer the benefits of virtualization to the company’s existing customers, and will expand to a true cloud-based computing service.

StreamGuys launched its “Streaming Virtualization” service to provide a next-generation environment for mission-critical content delivery and multimedia streaming, according to Delany. Virtualization separates the hardware layer from the services, offering improved redundancy and scalability, enhanced storage and recovery options, increased streaming capacity, advanced monitoring and reporting capabilities and reduced management.

“The tangible benefits of virtualization, combined with our renowned service and support, will enable StreamGuys to offer better services to our customers in broadcast, worship, government, e-media and other markets,” Delany added.

Availability of service is a key feature for streaming media customers such as broadcasters who need 100 percent uptime, according to Delany. StreamGuys is taking advantage of virtualization to support high service availability and fault tolerance. “We are building clusters of physical nodes on top of VMWare ESXi at the host level,” he said. “Abstracting the hardware layer from services allows us to modify architecture and adapt organically with demand.”

In terms of network capacity, StreamGuys is enabling a path to 100gbps services by standardizing on 10gbps network connectivity all the way to the physical host servers, according to Delany. That allows StreamGuys’ customers “to very easily scale for large events and bursts of traffic.” The company is also expanding its data centers by implementing VMWare’s vSphere Hypervisor architecture at its Dupont Fabros Data Center in Chicago, as well as in Amsterdam and other data center locations around the world, according to the firm.

Delany added that the company’s plans for cloud computing will grow out of its virtualization efforts, with a focus on maintaining a high quality of services through transparent, private clouds. “Too often, the cloud becomes a fog where it’s difficult to understand the resources within,” Delany said. “Cloud computing at its best should provide a transparent, consolidated environment that improves resource management without sacrificing quality of service. The StreamGuys virtualization platform allows us to enhance engineering and architecture to meet professional quality of service and performance expectations.”

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