St. Louis – St. Louis Regional CrimeStoppers was awarded top honors at a recent National CrimeStoppers USA Conference in Grand Rapids, Mich., in recognition of its video public service announcements (PSAs) produced by a St. Louis-based experiential marketing agency called Switch.
Switch donated its services and talent to produce three videos for the non-profit organization, which is funded through donations and in-kind services. St. Louis Regional CrimeStoppers unveiled the PSAs at an Aug. 16, 2012, press conference.
Scene from one of Switch's CrimeStoppers videos, shot in St. Louis.
Switch senior producer Susan Herzberg was in charge of producing the videos. Herzberg is a former local production coordinator for the Rescue 911 and America’s Most Wanted television programs whenever the shows filmed in St. Louis. Switch’s president John Nickel serves on the organization’s governing body, The St. Louis Regional Crime Commission.
The three PSA videos, shot at various locations throughout the St. Louis area, depict a realistic robbery, drug overdose and drive-by shooting. Relatives of victims, government officials, community organization leaders and law enforcement officials are also featured in the videos, which air on local television stations. Switch auditioned the actors and scenes, wrote the scripts and produced the videos.
"Accolades go to Switch and to its president, John Nickel. The Switch production staff led by Susan Herzberg did an amazing job producing three excellent videos. Switch is a great supporter of the CrimeStoppers program and we are very thankful for their donation of time and talent to make this happen for us," said police officer Lisa Pisciotta, SLMPD, executive director of the St. Louis Regional CrimeStoppers.
Watch the Videos: http://www.youtube.com/channel/UCb2TRH42NGANUU4WLkI2s1Q