Snell & Wilcox and Pro-Bel, which recently merged, announced today that the new name of the company will be Snell.
The companies said the decision to adopt the new name comes after “extensive market research that identified excellent customer recognition and regard for both brands” and that “the research concluded that the name Snell was particularly strong and would best reflect the values of the new company.”
“It’s rare to have the opportunity to create a new company and a new brand that is based on the foundation of two such highly respected industry leaders,” said Simon Derry, CEO of Snell. “We chose the name Snell for our new company because it builds on the strong heritage of innovation, trust and customer respect that both Pro-Bel and Snell & Wilcox have enjoyed as stand-alone companies. At the same time the Snell name, and new branding position for the company, introduces the ambitious, passionate and customer-focused agenda that will define our activities in the future.”
The two companies announced their merger last month in a deal worth approximately $101.8 million. Snell & Wilcox is a provider of signal processing and video imaging technology and Pro-Bel supplies broadcast routing and automation technology to the broadcast industry. Simon Derry, an executive with Snell & Wilcox, leads the new merged entity. The two companies will exhibit in the Snell & Wilcox booth (SU1917) at next week’s NAB Show in Las Vegas.