SGL Announces Lee Sheppard as Director of Product Management

New management for SGL's product strategy.
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New management for SGL's product strategy.
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Fareham, U.K. – SGL, a manufacturer of content archive and storage management software for media and entertainment, has announced the appointment of Lee Sheppard as director of product management. Sheppard, who joined SGL at the beginning of February, will oversee the company’s global product strategy.

Sheppard’s career, which spans 25 years, includes founding and leading BSS (Broadcast Systems Software) Ltd., the company that created Broadcast Master, a mission-critical planning and scheduling system still used by TV stations throughout the world today. Following the company’s acquisition, he continued to lead the same product and team as part of a Fortune-500 company. He also spent 15 years as senior product line manager at Harris Corporation and Harris Broadcast, leading the strategic design, direction and delivery of the Broadcast Master product suite.

“I’m very excited to embark on this new stage of my career at SGL,” Sheppard said. “The role of the archive has changed dramatically over the last few years enabling content owners to transform their workflows. I’m looking forward to continuing to drive the SGL product roadmap forwards working with existing and new customers.”

“We’re delighted to welcome Lee to the team,”said Bernie Walsh, SGL’s director of worldwide sales.“He has a solid background with a wealth of industry knowledge that will enable us to continue to evolve to meet the needs of our customers.”