Unifies media creation and production teaching tools on Avid platform

BURLINGTON, Mass. — Toronto-based Seneca College of Applied Arts and Technology announced it has become an Avid Media Campus site by standardizing on Avid’s platform-based workflows across its eight campuses.

Seneca College logo

By doing so, students college-wide are able to learn on industry standard film and television tools for creation, production and distribution. The program includes the Avid Learning Partner Program, which provides the curriculum and associated materials to enable Seneca to train its students to become Avid-certified.

Seneca’s School of Media offers instruction in a range of disciplines, including film and TV, broadcast and journalism, as well as web-based multimedia and video, and provides access to media industry leaders and experience in professional settings.

“The Avid Media Campus program will allow us to plan where we will be in the next five years,” said Adrian Klymenko, senior media specialist and Avid Certified Support Representative (ACSR) at Seneca. “Having a unified support structure, complete with ACSR certifications and access to Avid Professional Services, makes for a smooth process and transition for planning and implementing hardware and software upgrades, including any day-to-day technical or operational issues that may arise.”

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The school said it is the top post-secondary school in Ontario; as such it enables students to develop the skills needed to succeed in a competitive job market. Seneca thus needed to upgrade its outdated media production infrastructure. The five-year Avid Media Campus agreement that Seneca signed will result in college-wide adoption of Avid’s tools for audio and video editing, asset management, storage, graphics, music notation and publishing, and content ingest and playout.

This agreement also includes a Connecting Education to Industry (CETI) programming partnership that will help Seneca students connect with local and international media companies who use Avid in their workflows. Seneca will also receive training and certification for its staff, and deliver official course materials and exams that will prepare and certify students for proficiency in media creation, production and distribution, Avid said.

“We are committed to implementing innovative technologies and services to offer greater learning experiences to our students,” said Radha Krishnan, AVP of information services at Seneca.

Avid channel partner Deltech Communications is supporting the implementation of MediaCentral across all Seneca campuses. Seneca’s new workflow will include the Avid NEXIS storage platform, MediaCentral production management system for advanced file and workflow management, and FastServe media servers for ingest and playout. Seneca has also invested in Avid creative tools including the Media Composer nonlinear editing system.

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