INDIANAPOLIS—High schools across the country are beginning a new school year and the National Federation of State High School Associations (NFHS) is ushering in a fresh start as well for its NFHS Network. NFHS has announced that Mark Koski will take on the new role of CEO for NFHS Network, the live and on-demand video provider of high school sports that is in partnership with state associations and PlayOn! Sports.
Koski has spent the last 10 years as the director of sports, events and development at NFHS, helping develop NFHS Network, which is now in its fifth year of operation. The NFHS Network Board of Directors appointed Koski as CEO—with an official start date of Sept. 1—to take the lead for the network after previously only having a president.
NFHS Network currently has deals with 45 state associations (including D.C.) to carry the majority of their state championship content and make it available through either the www.NFHSNetwork.com or on Apple TV devices. The six states that are currently not providing state championship content through the network are New York, Ohio, Hawaii, South Dakota, Minnesota and California due to existing TV contracts with other providers. As he takes on his new role, a key goal for Koski is to bring the remaining state associations to the NFHS Network when their current contracts expire.
However, the content available on NFHS Network does not only have to be from its 45 state associations. Any of the 19,300 high schools nationwide can upload video content to the network. “The individual high schools have the opportunity to produce as much high school content as they’re interested on the NFHS Network to be streamed online, live and so on,” Koski told Government Video. “For example, this past week we had over 400 events on the NFHS Network and that number will continue to grow as more state associations are starting with volleyball, cross country and football within the next month.”
Koski doesn’t want people to think that NFHS Network is just a football and basketball network, in fact, he has visions of it going beyond just high school sports. “[NFHS] is a network for all high school sports and activities,” he said. “And so when you look at all the traditional sports, those are great and people want to see those, but also events such as speech and debate, music, drama, band, graduation—it’s a high school network for everything high school and high school related.”
NFHS Network is based in Atlanta, but Koski—who will continue to serve on the NFHS administrative staff as director of marketing—will divide his time between Atlanta and the NFHS office in Indianapolis.