New Computer Chips Hike HD Video Performance

Next generation technology ensures video is streamed without interruptions.
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Consumers have driven the explosion in high-definition (HD) web video and digital photo sharing, resulting in the development of computer chips that ensure video is streamed without interruptions, and which reduce the time it takes to download a video from a camera or phone onto a computer, says industry insiders.

The latest-generation of computer chips join top-of-the-line computation with graphics functions to increase the performance of even low-priced laptops so that they are about equal to some of the most expensive, and powerful, computers produced in the past, the industry insiders say. In addition, predictions indicate that video will account for about 90 percent of all consumer Internet traffic by 2013.

Because of that, computer chip manufacturers are focused on providing consumers with chips that ensure video is streamed without interruptions, and that reduces the time it takes to download a home video from a camera or phone onto their PC.

The “new norm is this constant visual experience,'' says Deborah Conrad, the chief marketing officer at Intel. Users no longer want to wait for video to stream into their computers, she said. Because of that, Intel plans to tout its latest generation of chips—which include a graphics engine feature—at the International Consumer Electronics Show in Las Vegas, from Jan. 6 through 9.

Intel says its new graphics engine can take a five-minute video from a phone and, in less than 20 seconds, turn it into something a computer can use. By another measure, the new Intel chips can rework an hour-long home video in about four minutes.

Other features in the new Intel chips are aimed at helping movie studios deliver high-definition versions of their films and to move video streams between computers and TV screens.

Advanced Micro Devices (AMD) says it produces some of the fastest stand-alone graphics products in the industry and has included much of that technology in its latest batch of laptop chips.

Rick Bergman, an AMD senior vice president, says AMD has been working with software makers to help them rework their applications to take advantage of the new chips that include graphics engines. The company says common programs from Microsoft, game developers and Web browser makers will display visuals better on computers based on AMD chips. In addition, AMD says its chips will automatically remove some of the hand-held jiggle from movies posted on websites like YouTube. The revamped videos come out smoother and more vibrant, the company claims.

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