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NAB: Volicon Observer now Has Audio Content Matching Capability - GovernmentVideo.com

NAB: Volicon Observer now Has Audio Content Matching Capability

The new Content Matching Module (CMM) has uses for public information, government and public relations professionals, including the ability to track political campaigns, monitor coverage of advertisements and infomercials or confirm airing of public service announcements.
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Volicon has announced a new module for its Observer digital video monitoring and recording system, which lets operators to flag and access specific audio cues when they appear in a broadcast.

The new Content Matching Module (CMM) has uses for public information, government and public relations professionals, including the ability to track political campaigns, monitor coverage of advertisements and infomercials or confirm airing of public service announcements.

"Broadcasters, ad agencies, government organizations, and media monitoring professionals have a growing need for cost-effective tools to automate their ability to access specific aired audio content," said Julius Perl, vice president of marketing at Volicon. "Since the Observer logs aired content 24/7, the CMM provides a comprehensive and reliable solution for matching audio content from TV or radio broadcasts to support many tasks such as verification of ad placement, regulatory compliance, copyright enforcement, and competitive intelligence-gathering."

The CMM works in concert with the Observer, which automatically and continuously captures aired video content from multiple channels such as local news programs. Based on a pre-recorded segment uploaded as a .wav, .wmv, .asf, or .mp3 file, the CMM creates an audio fingerprint database that is continuously checked against the incoming stream for a match. When the audio appears in a broadcast, the system provides an immediate alert and notification to the operator along with immediate access to the video in which the segment occurred.

At the same time, the matched content is added to a log that can be referenced at any time together with clips that can be exported for sharing within the organization and beyond, to provide all the evidence necessary to respond to regulatory, copyright, and ad placement inquiries.

The CMM is designed to address a wide range of applications for matching of aired audio content. Government organizations, for example, can also use the CMM as an enforcement tool to ensure that public service announcements and political advertisements are being aired in accordance with regulations.

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Volicon www.volicon.com

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