Library of Congress, Ad Council Launch New PSAs, Website to Promote Reading - GovernmentVideo.com

Library of Congress, Ad Council Launch New PSAs, Website to Promote Reading

All of the PSAs direct children and parents to visit the Library of Congress’ newly re-designed Website, Read.gov.
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The joy of reading is the focus of a new campaign unveiled by the Library of Congress and the Advertising Council.

The PSAs and new Website, Read.gov, are designed to encourage children and adults to become engaged in reading and all other forms of literacy.

Links to the PSAs are here.

"The vision of the Library of Congress is to further the knowledge and wisdom needed for the sustenance of a free and informed citizenry, which is the very foundation of our democracy," said Librarian of Congress James H. Billington. "Nothing is more important to this vision than the ability and desire to read and learn, and our efforts with organizations such as the Ad Council and Walt Disney Studios Motion Pictures to promote lifelong literacy are critical to that end."

The new PSAs, aimed to reach children in the fourth, fifth and sixth grades and their parents, focus on engaging children in all forms of literacy, whether it is reading a book or magazine, studying history, visiting a museum or simply using their imagination. The TV, radio, online and outdoor PSAs were developed in collaboration with the Ad Council and feature characters from the new film "Disney’s A Christmas Carol." Additionally, a series of radio PSAs were created pro bono by BYU Ad Lab.

All of the PSAs direct children and parents to visit the Library of Congress’ newly re-designed Website, Read.gov. The new website is designed to promote reading and literacy and includes links to a companion educational center at www.thencbla.org with resources and activities for teachers, parents and students. Also launching is "The Exquisite Corpse," an exclusive online storytelling journey written and illustrated by a cast of award-winning authors and illustrators. Over the next year, a new chapter will be posted every two weeks.

Since its launch in 2003, the Ad Council’s PSA campaign with the Library of Congress has received approximately $130 million in donated time and space from the media. Per the Ad Council model, the PSAs will be distributed to media outlets nationwide this week and will run and air in advertising time and space that is donated by the media.

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