IMD Picks AmberFin’s ‘iCR’ Platform

IMD seeks to integrate AmberFin’s iCR intelligent ingest, transcode and quality control platform
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Independent Media Distribution (IMD), a provider of digital delivery and campaign data exchange services, has engaged AmberFin, a developer of file-based media ingest, transcoding and quality control, to extend its iCR platform into IMD’s high-definition (HD) operations.

IMD seeks to integrate AmberFin’s iCR intelligent ingest, transcode and quality control platform to support its rigorous QC process for incoming HD material, as well as performing standard definition (SD) to HD format and standards.

Using file-based workflows, IMD’s digital media logistics services replace traditional distribution methods such as sending commercials on digital beta tapes by courier, the company says. IMD’s services speed up lead times, improve control, make last minute changes easier, provide robust audit trails and reduce errors and cost. In addition, IMD helps agencies deliver better results for their clients by using state of the art digital processes for Media Logistics.

“Over the last two years, AmberFin’s iCR platform has helped us increase our throughput and do our work quicker,” said Ross Priestley, IMD’s commercial director. AmberFin’s iCR platform’s “web interface is elegant and this generates further efficiencies for us,” he said. And “the iCR platform enables operators to perform up to four simultaneous transcodes using the same workstation.”

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