Washington, DC —Hologram USA recently announced that it has partnered with USGRI.com to bring holographic technology to federal government departments and agencies, industry associations and the U.S. political system.
The images that Hologram USA produces are life-like versions of what are popularly known as holograms. Projected images can interact with live performers, demonstrate variations on inanimate objects, and even allow a speaker to appear live from a remote location.
USGRI.com will introduce Hologram USA to government officials and program offices, political candidates, consultants, campaigns and organizations, as well as industry association executives. This novel visual technology may appeal to all leaders in Washington looking to take the next step in communicating to the broadest audience.
The Beverly Hills, Calif.-based company has partnered with the inventor of the technology, Uwe Maass, and the U.K. based company Musion, owned by Giovanni Palma, and is the only legal licensee of the patent in the U.S. USGRI.com is a government relations firm for companies that want to establish a more professional and interactive relationship with the U.S. federal government.
Hologram USA’s services represent the latest frontier in political campaigns—and the new Prime Minister of India, Narendra Modi, is one example. Throughout his campaign earlier this year, Hologram USA’s technology was used to produce dozens of simultaneous appearances by Modi across the country. His speeches reached crowds as large as 30,000 people, who participated in virtual town halls. Many news sources from, the Times of India to the Wall Street Journal, cited this technological advantage for helping Modi's party win the election.
Hologram USA’s government applications may be useful across the spectrum of the federal government, from the Department of Defense to the Department of Education and beyond. For the Pentagon, real-time interactive images of soldiers or terrain could give the U.S. a strategic benefit, and military hardware will be presented and demonstrated in 3D, making complicated technologies easy to grasp. In the other executive departments and agencies, where a conference call, internet chat, or grainy video used to suffice, now an interactive three-dimensional real-time image can make interactions more productive and substantive.
In the run-up to the 2016 presidential campaigns, Hologram USA technology will be employed by presidential candidates, surrogates for candidates, political parties, political conventions, and third-party political and grassroots organizations. It also opens up an entirely new way for industry associations to conduct their annual meetings, conventions, conferences, even smaller more focused industry gatherings.
“When Hologram USA launched, we always expected a dovetail with the U.S. federal government," said Alki David, CEO of Hologram USA. “We set our sights first on entertainment and fashion because those were the industries we knew best, but it wasn’t difficult to imagine the applications associated with aspects of our government; The White House, defense, homeland security, education, to name a few. And with the 2016 political season slowly starting, which political candidate does not want to reach the largest audience to convey a strong political message?”