HHS Holds Youth, Anti-Smoking Video Contest

The contest will engage young people in considering how tobacco use impacts their health, how the tobacco industry reaches youth through marketing, and other tobacco-related influences
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The Department of Health and Human Services (HHS) is sponsoring a youth video contest aimed at reducing tobacco use by teenagers and young adults.

On March 2, 2012, the Centers for Disease Control and Prevention (CDC) and the Office of the Surgeon General (SG) posted a Federal Register notice—Announcement of Requirements and Registration for Surgeon General's Youth Video Contest—that provides details of the contest, including submission information.

The “contest has been designed to engage youth and young adults in developing original videos in conjunction with the launch of the 2012 Surgeon General’s report, ‘Preventing Tobacco Use among Youth and Young Adults,’” the notice says. “Specifically, the contest will engage youth and young people in considering how tobacco use impacts their health, how the tobacco industry reaches youth through marketing, and other tobacco-related influences,” it says.

Contest entrants are asked to submit short videos—up to two minutes in length—using one, or more key findings in the SG’s report, the notice says.

HHS is releasing the SG’s report on March 8 at 10 a.m. eastern time, and will open to video submissions starting at Noon. The department will continue to accept video submissions until 11:59 p.m. April 20, 2012.

HHS will then conduct an internal judging process from April 21, 2012 through May 7, 2012, and which point “finalist” videos will be identified, and will enter the next phase of judging.

At Noon on May 8, 2012, the finalist videos will be made available for the public to vote on, which will continue through May 24, 2012. Than, during the week of May 28, the winners will be notified, HHS says.

The contest has two, age-based categories and two language categories, English and Spanish. The first age-based category is open to U.S. middle and high school students aged 14-18 at the time of entry. The second, aged-based category is for young adults aged 18-24 who must be citizens or permanent residents of the United States. Separate panels will judge the English and Spanish language submissions in both age-based categories.

Prizes will include a grand prize of $1,000 and three runner-up prizes of $500 for each age-based group in the middle/high school contest (English and Spanish categories) and the college contest (English and Spanish categories), HHS says.

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