Grass Valley unveiled its GV Director Integrated Nonlinear Live Production Center, which offers a simplified way of producing and delivering live content across multiple distribution platforms.
The GV Director is suitable for all production environments, such as educational institutes, fixed venues, production studios and trucks as well as for image magnification applications, Grass Valley says.
GV Director’s simple touchscreen, traditional switcher buttons and T-bar controls make it easy to use and it will seem familiar and logical to both experienced technical directors and students, Grass Valley says. The unit is software based and runs on mostly common hardware components forming a scalable central processing unit graphics processing unit platform with Grass Valley designed input and output technology, providing for virtually unlimited mix/effect buses, keyers, 2D/3D graphics, localized clip storage and the ability to handle baseband and file-based sources, the company says.
“GV Director is a new approach to live production,” said Graham Sharp, Grass Valley’s senior vice president and chief marketing officer. “By simplifying the processes from set-up, to building a show and driving the live production, we have abstracted the complex technology layer, enabling operators to have control of all the components and become more creative,” he said. “GV Director is a game changer and will get Grass Valley back into the low and mid markets with a paradigm shifting product.”