Grass Valley Offers Entry-Level Cam

Focus 75 Live Targets House of Worship, University Productions
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MONTREAL — One of the newest cameras in the Grass Valley lineup is aimed squarely at smaller live studios, regional cable, educational and house of worship environments.

The new Focus 75 Live is an entry-level 720p/1080i switchable HD system camera that features three digital Xensium-FT CMOS imagers with global shutter operation. The Focus 75 Live offers a higher level of sensitivity for productions where less lighting is available; the camera can be used with a smaller iris setting to deliver an increased depth of field while allowing operators to hold a tighter focus, the company said. It includes a standard B4 2/3-inch lens mount, meaning the Focus 75 Live can accommodate HD lenses already in customers’ inventory.

“Not every customer needs a full-featured top-of-the-line camera to meet their production needs, but they do want the… performance for which Grass Valley is known,” said Mike Cronk, senior vice president of strategic marketing for Grass Valley. “The Focus 75 Live camera gives customers an affordable point of entry with the ability to switch production formats on the fly, as needed.”

Images within the Focus 75 Live are captured in progressive 1920 x 1080 HD resolution and downconverted to user-switchable 1080i50/59.94 or 720p50/59.94. Standard definition signals are also available at the camera base station.

The Focus 75 Live camera is targeted toward smaller live studio and field applications, including regional broadcast stations, SNG vans, small outside-broadcast vans, university sports productions, staging and houses of worship.

Grass Valley is also offering a line of Focus transmission solutions such as adapters and base stations with triax connections as well as a SMPTE hybrid fiber transmission system.