The National Campaign to Prevent Teen and Unplanned Pregnancy is featuring a multimedia public service campaign—“Bedsider”—designed to reduce the rates of unplanned pregnancy among unmarried young adults in the United States.
Bedsider aims to help women 18-29 find a method of birth control that is right for them and stick with it through a series of online, video and mobile components. At Bedsider, visitors can explore, compare and contrast all available methods of contraception, set up birth control and appointment reminders, view videos of their peers discussing personal experiences, and view animated shorts that debunk myths about birth control.
The multimedia PSA campaign includes television, radio, print, web and non-traditional advertising, as well as an integrated social media program. The light-hearted ad campaign uses humor to communicate to young women about the importance of birth control. Featuring a montage of relatable and funny “sex mishaps,” the television ads conclude with the line “You didn’t give up on sex. Don’t give up on birth control either.”
For using the Internet to remind young adults to use birth control—without wagging a finger at them—the National Campaign to Prevent Teen and Unplanned Pregnancy’s Bedsider is Government Video’s Website of the Week.