Giving What We Can is an international society dedicated to eliminating poverty in the developing world. It evaluates global poverty charities and encourages donors to give 10 percent of their income to the most cost-effective charities.
To further that strategy, Giving What We Can uses its website to foster an online community that offers viewers “loads of interesting and useful” content, including “up-to-date research in charity cost-effectiveness, thought-provoking pieces by our members and interesting discussions in the field.”
It also encourages viewers to “keep in touch” with the organization and “spread the word” among family and friends on pledging to give (the website provides “easy ways to spread the word”).
In addition, to solidify viewers’ memberships in the online community Giving What We Can’s website seeks to get viewers to commit to philanthropy by pledging to do so. “The Pledge to Give” on the website reads:
“I recognize that I can use part of my income to do a significant amount of good in the developing world. Since I can live well enough on a smaller income, I pledge that from today until the day I retire, I shall give at least 10 percent of what I earn to whichever organizations can most effectively use it to help people in developing countries. I make this pledge freely, openly and without regret.”
For providing information on charities and creating an online community of donors, Giving What We Can’s website is Government Video’s Website of the Week.
Click here to access the website.