First VA Ad Aimed at Returning Veterans is Broadcast

The ad is the first in an outreach effort aimed at welcoming returning service members.
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The Department of Veterans Affairs (VA) has launched the first of television advertisements encouraging Veterans to take full advantage of the VA benefits and services they have earned, the VA says in a written statement.

The ad is the first in an outreach effort aimed at welcoming returning service members and easing their transition from active-duty military to veteran status.

The VA is committed to reaching all veterans to say “thank you for your service”, and to let them know about the health care, benefits and services available to help them meet whatever challenges lie ahead, said VA Secretary Eric K. Shinseki.

The 30-second ad, focuses on today’s generation of veterans returning from Iraq and Afghanistan, and shows the path a veteran might follow from boots on the battlefield to addressing possible health issues, going to college, finding employment and buying a home. The ad emphasizes the goal of a seamless transition between the Department of Defense and VA as service members hang up their uniforms and enroll with VA.

The VA has targeted six cities to broadcast the ad based on the number of veterans returning from service to those locations this fall. The cities are Norfolk, Va.; Raleigh, N.C.; Savannah, Ga.; Seattle, Wash.; Watertown, N.Y.; and El Paso, Texas.

The ad is the first of a series of broadcast and cable television ads to be produced and aired over the next several months to inform returning veterans of the many benefits and services they have earned as a result of their military service.


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