Encoding.com Unveils Universal Video Player ‘Vid.ly Pro’ - GovernmentVideo.com

Encoding.com Unveils Universal Video Player ‘Vid.ly Pro’

Software provides content publishers a powerful, scalable, and simple platform for serving video to every user on any browser or mobile device.
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Encoding.com, a video encoding service provider, unveils Vid.ly Pro, the professional version of its Universal Video URL platform.

Vid.ly Pro provides content publishers a powerful, scalable, and simple platform for serving video to every user on any browser or mobile device, the company says.

“Encoding.com has been in business for three years,” Jeff Malkin, president of Encoding.com, told Government Video. During that period, the “biggest request” the company has heard from customers is to enable their video to work on all the browsers and devices out there, including iPhones, BlackBerry, Androids and devices with different HGML5 browsers, he said. Customers want their videos to play “on as many browsers and devices as possible,” he added.

“Vid.ly resolves this in such a simple way,” Malkin said. “We wrap basic online video platform features in a single URL. So all a government agency has to do is publish a single URL for every source video, and they don’t have to do anything else,” he said. “We’re [Encoding.com] taking that video and pre-transcoding it into the 25 output renditions that will work on over 6,000 devices and browsers in the market,” he said.

Specifically, with Vid.ly, publishers upload source videos, which Vid.ly converts into a variety of different formats and bitrates appropriate for all popular desktop browsers and mobile devices; Vid.ly gives back a short URL (http://vid.ly/5u4h3e) and embed code for publishing; when visitors click on the URL, Vid.ly delivers the format appropriate for their browser and device.

By “device detecting” the end user video request, Vid.ly serves up the correct and optimized video, Malkin said. So for customers who want their video to play on multiple browsers and devices, “we’re resolving the biggest headache that you’re dealing with in online video,” he said.

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