Optical rear- and front-projection technology specialist dnp Denmark AS announced changes to its distribution model in North and South America to market its optical screen products.
Located in Anaheim, Calif., Applied Screen Technologies (AST) is now doing business as dnp North America. This change in distribution strategy will maximize exposure towards the commercial market with dnp branded channel products and its North American OEM partners and AV integrators. dnp HQ in Denmark will be lending its full support to U.S.-based dnp North America, which will house sales, training, accounting, service and a distribution center, all residing at its Anaheim facility.
“dnp North America provides an opportunity to improve customer service with in-house order processing, technical support, quick response time, and hands-on product demonstrations,” said Jesse Walsh, North America sales and marketing manager.
“North America is a very important market for dnp’s line of optical projection screens, and we are pleased to announce that Jesse Walsh has agreed to reprise his role at the new company. Walsh will work with newly added staff member, Ginger Dodier-Williams, to make the transition as smooth as possible,” said Randy Pagnan, AST owner.
dnp North America is headquartered at 1315 S. Lewis Street in Anaheim, Calif.