The U.S. Department of Homeland Security (DHS) is now using digital billboards to get out its “If You See Something, Say Something” awareness campaign.
On Sept. 28, 2012, Homeland Security Secretary Janet Napolitano and Wisconsin Gov. Scott Walker, R, announced a partnership in which “If You See Something, Say Something” messages will appear on digital billboards on major highways and thruways across Wisconsin, including on I-94, WIS 57 and WIS 164, from Oshkosh to Westbend to Jefferson and a variety of other cities.
The “If You See Something, Say Something” campaign encourages citizens to speak up if they see something that seems out of place, such as an unattended bag, and it provides information about how to report suspicious activities.
In addition to the digital billboards, DHS is also using traditional methods such as hanging “If You See Something, Say Something” posters in a variety of venues around Wisconsin.
Further, with the help of the Milwaukee Police Department, the state’s two fusion centers are launching a new website, WiWatch.org, where additional information about the campaign is posted and where Wisconsinites can report suspicious activity.
Also, a series of public service announcements will be broadcast on television and radio in Wisconsin, DHS says.