DHS Has New Batch of ‘Ready' PSAs

Are you ready in case of disaster?
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Are you ready in case of disaster? To get people to consider that question, and to kick off National Preparedness Month (September), DHS has launched a fresh series of PSAs for its “Ready” campaign.”

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From “World Upside Down,” one of the Ready PSAs.

Produced pro bono by advertising agency Cramer-Krasselt in conjunction with the Ad Council, the new Ready PSAs—produced for television, radio, print, outdoor and the Web—direct audiences to visit www.ready.gov to find national and local preparedness information and resources.

Secretary Napolitano unveiled the new PSAs at an event in New York City’s Times Square, joined by New York City Office of Emergency Management Commissioner Joseph Bruno, American Red Cross President and CEO Gail McGovern, American Red Cross of Greater New York CEO Theresa Bischoff and Ad Council President and CEO Peggy Conlon.

“Ready has made significant progress, but the farther we get from a major disaster, the more difficult the challenge in motivating Americans to prepare,” said Ad Council President and CEO Peggy Conlon, “Our new PSAs, developed in partnership with DHS, are engaging and motivating and will go a long way in increasing our country’s level of preparedness.”

In addition to the national Ready PSAs launched today, New York City’s new public service campaign—Ready New York—was also announced to encourage all New Yorkers to prepare for emergencies. The national Ready ads have also been localized for a number of other cities, including Austin, Texas, Atlanta, Chicago, Eugene, Ore., Houston, Kansas City, Mo., Los Angeles, and San Francisco—as well as the states of Utah and Virginia and the U.S. Navy and U.S. Virgin Islands.

Initiated in 2003, the Ready Campaign is a national public service advertising campaign designed to educate and empower Americans to prepare for and respond to all emergencies in order to raise the level of basic preparedness across the nation.

In addition to outreach via traditional media, Ready also provides a series of social media tools to help Americans prepare for emergencies, including a downloadable family emergency plan, an interactive widget that provides users with updates on emergency situations, emergency kit checklists, and preparedness guidelines.

View the videos here: www.ready.gov/america/about/psa.html