NEW YORK – Taking advantage of its powerful moniker, the producer of the CCW + SATCON show – the NAB – announced on Nov. 11 that it is rebranding the Content and Communications World Show, literally, as a smaller, East Coast version of the NAB convention.
The event will now be called NAB Show New York to reflect an expanded program and exhibit floor that leverages the strength of the spring NAB Show. This year the New York show is expected to attract around 7,000 attendees and will showcase next-generation technology for media and entertainment professionals.
“We are excited to bring the NAB Show brand to the thriving New York City media and entertainment market,” said NAB President and CEO Gordon Smith. “The goal for the new brand is to enhance the experience for all attendees while making the event unique to New York.”
NAB unveiled the new logo and tagline for NAB Show New York – calling it “The Essence of NAB. The Power of NYC” – on the first day of the show. It’s not quite a chip off the old block: the spring NAB Show held annually in April in Las Vegas, attracts around 100,000 attendees and features 1,700 exhibiting companies. And that’s okay, say NAB higher ups: NAB Show New York enables attendees to experience a more intimate and focused setting, while the New York locale offers simpler access to European and East Coast attendees.
“We intend to retain many of the features that have contributed to CCW’s success, such as accessibility, community and the ability to efficiently get business done,” said Chris Brown NAB executive vice president of Conventions and Business Operations. “The new brand, however, will allow us to leverage the strength, leadership and content connections of NAB Show and take it to a new level by offering more innovative programming, attracting new markets and driving deeper engagement among attendees and exhibitors.”
More information about NAB Show New York can (still) be found at www.ccwexpo.com