Canon Busts Out a New Mid-Range DSLR

Canon’s EOS 5D cameras proved a digital SLR can be an HD camcorder as well, even in demanding environments.
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Canon’s EOS 5D cameras proved a digital SLR can be an HD camcorder as well, even in demanding environments. Now Canon U.S.A. says its latest DSLR will redefine the category of high-end amateur digital SLR that can snap pro-level pictures and shoot decent HD video.

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Canon EOS 7D

The new Canon EOS 7D Digital SLR camera has features new to the Canon lineup, including a 19-point Autofocus system, a Canon iFCL (Intelligent Focus, Color, Luminance) Metering System and a new Intelligent Viewfinder.

“With its unprecedented out-of-the-box performance and high-end feature set, the EOS 7D is poised as the ultimate step-up camera for serious photographers or a second camera for professionals in the field,” the company said in a statement.

It packs a 18-megapixel Canon CMOS sensor and dual DIGIC 4 imaging processors with 14-bit A/D data conversion. It can freeze fast motion in high-resolution with 8-fps continuous shooting of up to 126 large JPEGs using a UDMA CF card.

It captures low-light images with or without a flash thanks to a wide range of ISO speed settings from 100-6400 (expandable to 12,800).

It also has HD video capture at 1920x1080 resolution with selectable frame rates of 24p, 25p or 30p.

The EOS 7D boasts a re-designed system autofocus system with a new multi-axis cross-type 19-point AF grid, where the focusing points are evenly spread out across the image plane and clearly displayed through Canon’s new intelligent viewfinder. All 19 points are f/5.6-sensitive for both horizontal and vertical cross-type focusing, while the center AF point adds high-precision diagonal cross-type sensitivity for f/2.8 and larger aperture lenses.

Among the AF modes:
· Spot AF mode reduces the size of a single AF point to focus on small subjects like an animal in a cage.
· AF Point Expansion mode uses a cluster of AF points adjacent to the selected AF point to automatically assist focusing on moving subjects, such as an athlete on the run.
· Zone AF divides the 19 AF points into five selectable focusing zones and makes it easier to achieve focus with subjects that are difficult to track with Single Point AF or AF point expansion, such as birds in flight.

To complement the new AF system, the exposure metering system for the EOS 7D has been re-designed to take color information into account. Canon’s iFCL metering includes a 63-zone dual-layer metering sensor that reads both illumination and color for consistent results in all lighting conditions, keeping exposure levels stable from shot to shot, even as the light source changes.

On the video end, the HD capture features fully manual exposure control, and selectable cinematic frame rates for both NTSC and PAL. Compatible with more than 60 Canon EF and EF-S lenses, the EOS 7D lets videographers take full advantage of the camera’s large CMOS sensor to achieve the dramatic frame composition they desire.

It has three video recording modes—full HD and HD in a 16:9 aspect ratio and standard definition in a 4:3 aspect ratio, all at selectable frame rates. It features a new dedicated button to initiate live view for both video and still shooting.

New for the EOS 7D is the WFT-E5A wireless file transmitter, with a wide range of digital connectivity options including IEEE802.11a/b/g and Ethernet.

The Canon EOS 7D Digital SLR camera is scheduled to be delivered to U.S. dealers at the end of September, and will be sold in a body-only configuration at an estimated retail price of $1,699. It will also be offered in a kit version with Canon’s EF 28-135mm f/3.5-5.6 IS USM zoom lens at an estimated retail price of $1,899. The Canon WFT-E5A wireless file transmitter is scheduled to be available in early November and sell at an estimated retail price of $699

Canon Digital Learning Center


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