Buffalo Bills Score With Ross XPression for Animation, Titling

While the team has a lot of work to do on the field, the television production improved with the addition the real-time 2D/3D character generator.
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The Buffalo Bills’ television producers had a good season in 2009—even as the players suffered through a 6-10 record on the way to a last-place finish in the AFC East.

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A Ross XPression CG in use at Ralph Wilson Stadium So while the team has a lot of work to do on the field, the television production improved in part with the addition a Ross XPression real-time 2D/3D character generator for the productions from Ralph Wilson Stadium (formerly Rich Stadium), owned by Erie County in Orchard Park, N.Y.

The Buffalo Bills purchased XPression in July 2009 after seeing it in action at the 2009 NAB Show.

“Based on our long standing relationship and level of quality I have come to expect from Ross, my decision to purchase XPression was an easy one,” said Stephen Asposto, the Bills’ video production director/engineer. “It’s a full 3D animation/tilting system that will save us plenty in outside animation costs over the years. Our fans this past season were treated to yet another upgrade in our continuing improvement to our gameday program.”

“XPression is a breath of fresh air in a tired CG market,” said Bryan Matthews, on-air operator for the Bills. “Whether integrating my own animations, just supporting them or creating them from scratch, XPression takes broadcast computer graphics to the next level. Couple this with constant data stream from the Datalinq server, your options as creator and operator are limitless.”

XPression is a high-end 3D CG that offers real-time layering and animation of 3D models, 2D and 3D text, rendered animations, live video and Web content. Designed for the graphic designer, programmer, and on air operator, XPression advances the look of productions, making it easy to create, manage, and get to air. As a data-driven system, XPression is able to integrate real time data into 3D graphics and animations with live connections to spreadsheets, databases, RSS feeds, newsroom editorial systems and other live data sources.

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