Blackmagic Design Offers Special Deal on Pocket Cinema Camera

Exciting value on a camera
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Blackmagic Design Pocket Cinema Camera with an optional lens

Fremont, CA - Blackmagic Design announced a deep discount on its popular Blackmagic Pocket Cinema Camera: Until August 31, 2014, the price will be US$495. With a normal recommended retail price of US$995, this special represents a significant value. This Summer Special price is subject to limited availability, after which the price will return to the usual recommended retail price of US$995.

Since its introduction, the Blackmagic Pocket Cinema Camera has been used in thousands of independent films, television commercials, music videos and anywhere cinematographers need a high-quality digital film camera in a stealthy super-small size.

The Blackmagic Pocket Cinema Camera includes features such as a Super 16mm sized 1080HD sensor, 13 stops of dynamic range, built-in SD card recorder for Apple ProRes, lossless CinemaDNG RAW capture, and an active Micro Four-Thirds lens mount.

The camera’s compact design allows the Blackmagic Pocket Cinema Camera to be used in more situations where a larger camera would not be practical. It’s so small that it can be used in situations in the field where a larger camera could be dangerous. The camera’s film look even allows personal video to be shot with the style and creativity of a motion picture film.

Unlike regular video cameras, the Blackmagic Pocket Cinema Camera is a true digital cinema camera that features a sensor with dynamic range image sensor of 13 stops of latitude, allowing feature film quality images. A common mistake in the television industry is the assumption that more resolution means higher quality. Most cameras produce “video” looking images that suffer from highlight and black clipping that limits details. Blackmagic Pocket Cinema Camera’s wide dynamic range eliminates this problem and provides film quality with dramatically more detail retained in black and whites in the image. Once the shoot is complete, DaVinci Resolve Lite 11 color correction and online editing software can be used to adjust images and take advantage of this extra range in the images.

To eliminate the damage that low bit depth and high compression video storage creates, the Blackmagic Pocket Cinema Camera includes an easy-to-use SD card recorder that allows the full sensor dynamic range to be recorded in professional ProRes 422 (HQ) format, as well as 12-bit Log RAW lossless compressed CinemaDNG format. These files can be read by high-end video software, as they are all open-standard.

“We have worked hard to set up this exciting special price to allow more people to afford a super compact digital cinema camera that they can personally own. However stock is limited at this lower price so customers who want to buy at this price will need to move fast,” said Grant Petty, CEO of Blackmagic Design. “We are extremely proud of the Blackmagic Pocket Cinema Camera and we want to thank all the cinematographers who have send us examples of the work they have completed with this camera. We want to thank everyone for the wise and intelligent feedback they have given us and we hope this special offer is a great way to show our appreciation to the wonderful customers we have. For us, this is a dream come true!”

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