Andrew Cross Named President of NewTek

Management change for veteran manufacturer
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Andrew Cross

Switcher and streaming specialist NewTek recently announced that Andrew Cross, Ph.D., has been named president of NewTek with responsibility for the overall strategic direction of the company’s video business. Cross will retain his current title and duties as chief technology officer and report to NewTek’s chief executive officer, Jim Plant.

Cross joined NewTek in 1998 as a senior software engineer and after several promotions was named chief technology officer in 2010. He played a substantial roll in the initial concept and development of the TriCaster multi-camera live video production system, which has evolved into a popular platform for integrated live video production and streaming. Other key products among the more than 50 shipped under his direction include the NewTek Video Toaster and 3Play integrated sports productions systems.

“Andrew’s contributions to the success of NewTek cannot be understated,” said Plant. “Our company is a driving force behind the current global transformation taking place in today’s broadcast video market, and we would not be in the leadership position we’re in without Andrew’s vision, engineering acumen, and passion for innovating disruptive technologies.”

Live video streaming is increasingly used by government, corporate, educational and religious institutions.

 “We’re in the midst of a massive shift in the way people and organizations communicate using live video,” Cross said. “We will be relentless in our approach to make it easier and more affordable for corporations, schools, governments, houses of worship, entrepreneurs, sports entities and entertainers of all kinds to share network TV-style video experiences with the world.”