Scala Digital Signage Players Boost Food Sales at Copenhagen Airport

The system provides more efficient opportunities to manage marketing campaigns, pricing and sales according to customer flow and other variables at multiple stores.
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Food service giant Select Service Partner (SSP) has deployed a digital signage network consisting of 33 high-resolution Samsung screens and 14 Scala digital signage players in an effort to attract more customers to its seven food and beverage stores at airport.

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Scala-powered displays at Copenhagen Airport SSP has experienced declining sales at the airport, presumably a result of the airport’s 6.9 percent drop in passenger traffic since the international financial crisis began.

The system was installed by Scala Certified Partner Web 500, a Denmark-based operator, that designed a system that supports all of the stores’ different brand identities, menu items and local preferences, as well as dynamic marketing campaigns across all stores—all in compliance with the airport’s strict aesthetic standards.

The system provides more efficient opportunities to manage marketing campaigns, pricing and sales according to customer flow and other variables at multiple stores. A test of product spots in two of the airport stores has already shown an increase in business.

“It is now more important than ever to market our products with maximum impact,” said Flemming Christophersen, marketing manager at SSP Denmark. “We expect that this digital signage solution will do just that.”

Scala, headquartered near Philadelphia, drives more than 300,000 screens worldwide.

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Scala www.scala.com

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