Friday Video Bonus: BYU Taps Success of the Old Spice Guy to Promote Library - GovernmentVideo.com

Friday Video Bonus: BYU Taps Success of the Old Spice Guy to Promote Library

The video aims to get students to study the way scholars used to--in an actual library.
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Kids today, they can't leave their computers and iPhones long enough to actually study in an actual library. But at Brigham Young University, the Harold B. Lee library has taken a page from that hysterical Old Spice ad in a video trying to get students to study the way scholars used to--in an actual library, with quiet people looking at books made out of paper.

Here's the video, apparently starring a BYU student as a knock-off on the Old Spice guy. Well done!




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