Exhibitors interviewed at the National Association of Broadcasters Show in Las Vegas expressed excitement over booth traffic at the April show. The number of total registered attendees was 92,112, essentially flat with last year; they hailed from 151 countries. The number of exhibitors reached 1,600, a 10 percent increase over exhibitors at the 2011 show, organizers say.
Crowds flow through the floor of the 2012 NAB Show.
THE GREAT CONTENT SHIFT
Reflecting changes in broadcasting, the NAB Show’s theme was “the great content shift,” acknowledging demand for content anytime, anywhere. That demand has “set in motion a kaleidoscope of infinite consumption options with unlimited potential for businesses in the know,” according to the association, which programmed accordingly. By attending the right sessions, attendees could turn the shift to their favor, according to NAB.
If the convention helped turn the shift to anyone’s favor is not known, but some exhibitors expressed optimism about the show and the amount and quality of traffic. Elena Waldhuber, Integrated Microwave Technologies’ marketing director, said, “The show has been exceptionally good.” IMT sold an ENG truck within 30 minutes of the show opening, making it “a really good start,” she said.
Brian Larter, the president and managing director of Autoscript, called the convention “exceptional” and said the opening produced “the busiest morning.” In addition, new products that were unveiled at the show created “phenomenal” interest, he said.
Mike Galli, ViewCast’s vice president of marketing, said the volume of traffic at ViewCast’s booth was consistent with previous years, but there was more talk “about spending money.” The company used the opportunity to unveil its Osprey Streaming Video Capture Card, which enables users to capture both video and graphics. The card generated traffic to the booth, he felt. Catrin Beck, Bright Technologies’ marketing director, said her company launched its new BrightClip product. “It’s very exciting and brings a lot of traffic to our booth,” she said.
HAVE SET, WILL TRAVEL
In addition to products such as Fresnel’s Inca 4 and Inca 6, and the Sola 4 and Sola 6 lights, Litepanels Inc. erected an actual television station set at its NAB booth, said Toby Sali, who conducts marketing for the company. Litepanels had the set at its booth “to let NAB attendees know what it is like to be lit under LED conditions,” Sali said. After the NAB show, the set was sent to a TV station in West Virginia.
In a simpler tone, Shin Minowa, AntonBauer’s vice president of marketing and business development, said the AntonBauer booth had a “great crowd.”