NAB: Americans Rely on Broadcast During Emergencies

WASHINGTON—Broadcast TV and radio stations are still the most trusted source when it comes to emergency situations, per a recent survey by Morning Consult, which was commissioned by the NAB. Polling indicated that Americans turn to broadcast TV and radio nearly four times as much all other media.


Of the 2,251 people that took part in the online survey, 57 percent selected radio, TV and/or broadcast networks as the media of choice during dangerous weather or emergency conditions. Other sources of media that people use in emergency situations included text message (15 percent), online news sources (14 percent) and cable news (12 percent).

The results of the survey come as NAB Chief Technology Officer Sam Matheny will testify at a hearing of the House Energy and Commerce Committee Subcommittee on Communications and Technology in regards to emergency alerting capabilities.

“[The] unique combination of trust and reliability is why, in addition to our ongoing, comprehensive news coverage of emergencies, broadcasters form the backbone of the Emergency Alert System (EAS),” said Matheny in an excerpt from his testimony.

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