Look Ma, No Frame: Planar Intros Transparent OLED

The Planar LookThru OLED transparent display uses OLED technology to eliminate the need for a backlight or enclosure.

NEW YORK - Planar Systems, a manufacturer of display and digital signage technology, has introduced the Planar LookThru OLED transparent display.

Reminiscent of those products dreamt up by science fiction filmmakers – where video content seems to float on an almost-translucent display – the Planar LookThru OLED transparent display uses OLED technology to eliminate the need for a backlight or enclosure. According to Planar, transparent OLED technology overcomes one of the main hurdles to transparent LCD display adoption by making it possible to create truly see-through installations unobstructed by enclosures that sit behind the displays.

The LookThru OLED transparent display allows users to view video content, digital images and text on a virtually frameless glass display while enabling designers to overlay this content onto real objects or scenes that sit behind the glass. The company first showcased a transparent OLED technology display demonstrator at the Integrated Systems Europe event in February.

“This revolutionary product provides new surfaces for storytelling and allows for a futuristic and modern aesthetic that has appeal across industries and applications,” said Jennifer Davis, vice president of marketing and product strategy at Planar Systems.

The 55-inch OLED transparent display is self-emissive and offers bright picture quality, high contrast and wide viewing angles. When paired with a Planar image processing solution, the display can be tiled to create large, impactful video wall installations. The new display is designed for a retail, corporate and museum settings, and can be integrated into any environment in which glass is used including room dividers, conference rooms, counters, museum exhibits, retail fixtures and ticket booths.

“The advancements in flat panel displays have allowed us to bring in digital content as active architectural surfaces in the environments we design,” said Alan Robles, associate and experience designer with the architectural firm Gensler. “Transparent OLED represents the opportunity to further extend those interactive surfaces into more enveloping interactions where we can put our user in the midst of the content, and the content becomes a transparent layer of their experience.”

Planar Systems will showcase the LookThru OLED at InfoComm Connections New York in November. The display will begin shipping in February 2016.

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