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Friday Video Bonus: BYU Taps Success of the Old Spice Guy to Promote Library

Kids today, they can't leave their computers and iPhones long enough to actually study in an actual library. But at Brigham Young University, the Harold B. Lee library has taken a page from that hysterical Old Spice ad in a video trying to get students to study the way scholars used to--in an actual library, with quiet people looking at books made out of paper.

Here's the video, apparently starring a BYU student as a knock-off on the Old Spice guy. Well done!



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